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Our Mission

The Greater Charlotte Hospitality & Tourism Alliance (HTA) has been the premier voice of our region's hospitality & tourism industry since it was established by the leaders of the industry in 1994. Over the years the HTA's leadership has proudly and relentlessly been vital in efforts that have made our region a premier destination. We are proud to have been a major part of developing the Charlotte Convention Center,  Spectrum Center, the NASCAR Hall of Fame, $200 million Arts & Cultural Complex, Carolinas Aviation Museum, the Charlotte Knights Baseball Stadium, reconstruction of Memorial Stadium and many initiatives which have made the Charlotte region a great travel, event and convention destination.

Welcome to the Greater Charlotte Hospitality & Tourism Alliance

"Helping Members Grow Their Business, is HTA's Business"



What We Offer

Our local hospitality industry, which is generating approximately $7.9 billion in annual revenues, and employs more than 100,000 people in the Greater Charlotte area is a resilient industry and will continue to grow and have more of an impact on practically all businesses in our region. If you are interested in growing your share of business from this remarkable industry, put us to work for you by joining as a member of the HTA.


Interested in becoming a member, Corporate Sponsor or Partner? Please click the button below.

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