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Our Mission

The Greater Charlotte Hospitality & Tourism Alliance (HTA) has been the premier voice of our region's hospitality & tourism industry since it was established by the leaders of the industry in 1994. Over the years the HTA's leadership has proudly and relentlessly been vital in efforts that have made our region a premier destination. We are proud to have been a major part of developing the Charlotte Convention Center,  Spectrum Center, the NASCAR Hall of Fame, $200 million Arts & Cultural Complex, Carolinas Aviation Museum, the Charlotte Knights Baseball Stadium, reconstruction of Memorial Stadium and many initiatives which have made the Charlotte region a great travel, event and convention destination.

Welcome to the Greater Charlotte Hospitality & Tourism Alliance

"Helping Members Grow Their Business, is HTA's Business"


  • Oct 18, 4:00 PM – 6:00 PM
    Location is TBD
    Reserved for HTA Corporate Members. Please contact the HTA office at 704-331-0079 for additional details.
  • Nov 08, 9:00 AM – 4:00 PM
    Concord, 6900 Bruton Smith Blvd, Concord, NC 28027, USA
    Please contact Carson Emily Little ( for more information.
  • Jan 30, 2024, 2:00 PM – 6:00 PM
    Sheraton Hotel Complex, 555 S McDowell St Tower, Charlotte, NC 28204, USA
    At this meeting, which is normally attended by more than 200 members of the HTA, we will feature speakers and different presentations that will provide you with information regarding the latest travel, tourism, and economic development projects impacting practically all businesses in our region. In
  • Apr 11, 2024, 6:00 PM – 10:00 PM
    Charlotte, 501 S College St, Charlotte, NC 28202, USA
    Please contact the HTA office at 704-331-0079 for additional details.

What We Offer

Our local hospitality industry, which was generating approximately $7.5 billion in annual revenues (pre-pandemic), and employed more than 100,000 people in the Greater Charlotte area is a resilient industry and will continue to grow and have more of an impact on practically all businesses in our region. If you are interested in growing your share of business from this remarkable industry, put us to work for you by joining as a member of the HTA.


Interested in becoming a member, Corporate Sponsor or Partner? Please click the button below.

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