Welcome to the Greater Charlotte Hospitality & Tourism Alliance

"Helping Members Grow Their Business, is HTA's Business"


Our Mission

The Greater Charlotte Hospitality & Tourism Alliance (HTA) has been the premier voice of our region's hospitality & tourism industry since it was established by the leaders of the industry in 1994. Over the years the HTA's leadership has proudly and relentlessly been vital in efforts that have made our region a premier destination. We are proud to have been a major part of developing the Charlotte Convention Center,  Spectrum Center, the NASCAR Hall of Fame, $200 million Arts & Cultural Complex, Carolinas Aviation Museum, the Charlotte Knights Baseball Stadium, reconstruction of Memorial Stadium and many initiatives which have made the Charlotte region a great travel, event and convention destination.


  • HTA's Board of Directors Meeting & Corporate Networking Event
    Please contact the HTA for more information
    Feb 16, 2:30 PM – 7:00 PM
    Please contact the HTA for more information
    If you are a Corporate Member and would like to attend the HTA's Corporate Networking Reception, please email Carson Emily Little (carson@charlottehta.com) for more information.
  • HTA's March Golf Tournament
    Highland Creek Golf Club
    Mar 23, 9:00 AM – 3:00 PM
    Highland Creek Golf Club, 7101 Highland Creek Pkwy, Charlotte, NC 28269, USA
    Please join us for our upcoming March Golf Tournament at the beautiful Highland Creek Golf Club! Email Carson Emily Little (carson@charlottehta.com) to secure your spot before we sell out!
  • HTA's 28th Annual Dinner & Gala Event
    Crown Ballroom
    Apr 06, 6:00 PM – 10:00 PM
    Crown Ballroom, 501 S College St, Charlotte, NC 28202, USA
    Please email Carson Emily Little (carson@charlottehta.com) for more information on reserving your table and/or tickets TODAY!
  • HTA's May General Meeting
    Carowinds - Harmony Hall
    May 18, 2:30 PM – 5:00 PM
    Carowinds - Harmony Hall , Carowinds Blvd, United States
    Please join us for the HTA's May General Meeting at Carowinds. The agenda for this meeting will include presentations regarding major tourism and economic development projects in our community. Attendees will receive exclusive ride time on the Intimidator roller coaster. RSVP TODAY!
  • TBD
    2022 Business Showcase - TBA
    Location is TBA
    Time is TBA
    Location is TBA
    Click in the event details to review exhibitors’ special offers and promos before the event!

What We Offer

Our local hospitality industry, which was generating approximately $7.5 billion in annual revenues (pre-pandemic), and employed more than 100,000 people in the Greater Charlotte area is a resilient industry and will continue to grow and have more of an impact on practically all businesses in our region. If you are interested in growing your share of business from this remarkable industry, put us to work for you by joining as a member of the HTA.


Sponsors & Partners

Interested in becoming a member, Corporate Sponsor or Partner? Please click the button below.