Welcome to the Greater Charlotte Hospitality and Tourism Alliance

Allow Us the Pleasure of Maximizing Your Business Opportunities

The Greater Charlotte Hospitality & Tourism Alliance (HTA) has been the premiere voice of our region's hospitality & tourism industry since it was established by the leaders of the industry in 1994. Over the years the HTA's leadership has proudly and relentlessly been vital in efforts that have made our region a premiere national travel and convention destination. We are proud to have been a major part of developing the Charlotte Convention Center, Time Warner Cable Arena, the NASCAR Hall of Fame, our new Arts & Cultural Complex and
many other destination-enhancing projects and initiatives.

As a full-time membership association representing more than 800 businesses in the Greater Charlotte area, we have proudly become known as a major economic development driver for our region and one of the most effective business organization in the Carolinas. Our mission and specific priorities are simply focused on leading initiatives that are essential in maximizing the bottom lines of all HTA members' businesses. If you are not a member of our very pro-active and members' bottom line oriented association, we would love to have the pleasure of working with you in maximizing your business opportunities.

Our local hospitality industry, which currently generates more than $4 billion in annual revenue, and employs more than 70,000 people in the Greater Charlotte area is continuing to grow and have more of an impact on practically all businesses in our region. If you are interested in growing your share of business from this remarkable industry, put us to work for you by joining as a member of the HTA.

HTA Board of Directors

HTA Priorities

HTA Membership Application

  1. Regular Membership starting at $295.00 annually
    • See levels on membership application
  2. HTA Corporate Partner ($5000 Annual Investment)
    • 1 Corporate Partner Membership Plus 3 Individual Memberships
    • Four (4) Tickets for HTA's Annual Dinner ($600 value) (Each ticket is an entry for cash prize giveaways including a $5000.00 Grand Prize)
    • Corporate Partners Listing in the Charlotte Hospitality News
    • Invitation to Board Meetings
    • Display Table at General Meetings (Two)
    • Membership Mailing Labels (up to four times per year)
    • Corporate Partner Listing on Meeting Materials for Exposure
    • Corporate Partner Business Spotlight (1), Editorial Advertisement (1), and Discounts for Advertising in the Charlotte Hospitality News which has a 5000 monthly distribution.
  3. HTA Corporate Sponsor ($2500 Annual Investment)
    • 1 Corporate Sponsor Membership Plus 1 Individual Membership
    • Two Tickets for HTA's Annual Dinner ($300 Value) (Each ticket is an entry for cash prize giveaways including a $5000.00 Grand Prize)
    • Corporate Sponsors Listing in Charlotte Hospitality News
    • Display Table at General Meeting (One)
    • Corporate Sponsor Listing on Meeting Materials for Exposure
    • Discounts for Advertising in the Charlotte Hospitality News which has a 5000 monthly distribution.



For questions please call the HTA's Office (704) 331-0079